Client: Katie Doherty

Flow Branding

FLOW is a community arts project exploring creative flow, and finding new ways of storytelling through music.

I was approached by Katie Doherty of Katie Doherty and the Navigators to create a logo to visually brand the project for use on marketing communications, online and for future publicity. Drawing on the concept of flow and movement, I created a water inspired logo, with seaweed vines and fish weaving around the hand lettered word “flow”. The logo cried out to be animated too and movement was applied to the logo to great effect.

FLOW will be released and touring Spring 2022, in the meantime, find out more about the Flow project.